The Team

Tara Miller

With nearly 30 years of marketing research experience, Tara Miller is a third-generation market research professional and is PRC certified as an Expert in Data Collection. Tara recently purchased Accurate Research from her family, which she has renamed Fort Worth Research. Her firm specializes in various methodologies in both qualitative and quantitative research. Among those areas are product placements, ethnographies, focus groups, recruiting, IDI’s IHUT’s, in-store testing and central location tests.

While pursuing her education, Tara’s earliest contributions to Accurate Research included their first automated database and implementation of the procedures for conducting central location tests (CLT’s). Throughout her career, she has continued to focus on process improvements and strives for high-impact, streamlined efficiencies in every area of her business. Tara regularly seeks to proactively eliminate any obsolete procedures and pushes for advancement of her capabilities, that of her firms and the industry at large. This not only ensures her firm has a strong foothold in the current market, but that they are positioned to be an industry leader. She is currently serving as a Past President Advisor for the Southwest MRA and the National MRA’s Southwest Chapter Council Chair. Tara is outgoing, energetic, loves to try new things and is always willing to go the extra mile to help wherever she is needed.

Personal Statement: I am committed to providing my skills, experience and dedication to continuing to serve our industry. I have enjoyed my time in marketing research and feel blessed to part of such a wonderful industry. I look forward to helping forge the future of our industry and look forward to many years of learning and growing through the process.

Kristin Miller

Kristin Miller is the daughter of owner Tara Miller and is a fourth-generation market research professional. Kristin is a UNT cheerleader is currently studying Kinesiology and enjoying her sorority Kappa Kappa Gamma. Kristin works in Accounting and is a supervisor in the Exit Poll portion of Fort Worth Research.

“Carrying on the family tradition of research in such a tight knit community has been one of the most rewarding experiences of my life.”

Lori Simpson

Lori, a Project Manager has worked for Fort Worth Research for four years. Lori has two teenage children and is a valuable member of our research staff. Lori received a Bachelor’s Degree from Texas Women’s University.

“Working for Fort Worth Research has been a very educational and rewarding experience.”

Denise Richardson

Denise, a Project Manager has been with Fort Worth Research for over two years. A kind, sweet and cherished member of our staff, Denise graduated from UNT with a Bachelors in Social Work she is married and has two grown sons.

“Fort Worth Research always has exciting and new research studies which makes my job fantastic. The family oriented values of Fort Worth Research make it a great company to work for.”

Brandee Dunn

Brandee, a Project Manager with Fort Worth Research is our newest member. Brandee is a “ray of sunshine” that makes our office a fun place to be. Brandee studied general business studies at TCC and is married with three children and one adorable grandson.

“Being the newest member of the Fort Worth Research team I have found it to be a fun and energetic working environment. I love the family oriented values and working with wonderful people.”

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